Marketo

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Marketo, Inc. is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. It sells products for industries including healthcare, technology, financial services, manufacturing, media, and higher education. Headquartered in San Mateo, CA, Marketo has more than 1,000 employees, with offices in Tokyo, London, Paris, Munich, Atlanta, Sydney, Melbourne, Tel Aviv, Denver, Portland, and Dublin.

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History

Marketo was founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany. Their goal was to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs.

In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the "marketing nation" of technology partners and professional service providers.

Marketo filed for initial public offering in April 2013, and went public on May 17, 2013. In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition completed in August 2017. Steve Lucas was named the new Chief Executive Officer of Marketo in October 2016. In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row. In August 2017 Marketo announced that it will move all of its marketing automation software onto Google Cloud Platform as part of a six-year alliance to integrate Google's tools into Marketo's products.

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Awards and honors

Inc. 500 2012 (rank: 78)
Forbes Most Promising Companies 2011 (rank: 28)
CRM Market Leaders Awards 2012, winner, Marketing Solutions
Wall Street Journal Next Big Thing 2012 (rank: 20)
AppExchange Customer Choice Awards 2012, winner, Marketing
CODiE Awards 2012, winner, Best Marketing/Public Relations Solution
Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver)
SLMA 50 Most Influential, winner, Marketo CEO Steve Lucas
Inc. Hire Power List 2012 (rank: 5)
Gartner Magic Quadrant for CRM Lead Management 2017